Spotify's marketing strategy exemplifies innovation and user-centricity, making it a global leader in the music streaming industry. By leveraging data-driven insights, Spotify delivers personalized playlists like "Discover Weekly" and curated recommendations, fostering strong user engagement. Its freemium model, supported by strategic ad placements, attracts a vast audience while seamlessly converting free users to premium subscribers. Collaborations with artists, social media campaigns like #SpotifyWrapped, and integrations with platforms such as Instagram amplify its reach and brand visibil